Data warehouse & analytics pipeline
Marketing and product decisions were bottlenecked by reporting. Reports were slow to generate and expensive to run, and data was scattered across services with no single source of truth.
Designed and built a central data warehouse plus an ingestion pipeline, then exposed the data through reusable APIs so teams could self-serve instead of rebuilding the same queries.
Invested early in a shared data platform rather than one-off reports. It cost more up front but removed duplicated work across teams and made every later project faster.
